All business models are coming to realise the importance online advertising these days. As a result investment in online marketing have sky rocketed for the past few years. Bing is one of the top search engines inthe online world today along with Google and Yahoo.
Not only this rather Bing has outshone the bigger players in other criteria’s as well. CTR of Bing and Google are pretty close with Bing’s CTR being 2.5% in 2013 compared to Google’s 2.9%. Customer support for Google adword’s costs annually around 500,000$ which is not possible for small entrepreneurs while Bing charges 500$ per month under their Quick Launch Program.