Website Conversion Rate Optimization (CRO) may sound like SEO but is different the way it is implemented and delivers results. While SEO focuses on bringing in traffic, website optimization aims to convert the traffic into clients. It includes positive changes in a websites changes in a website to suit it to clients need. it uses data provided by web analytics to understand the changes needed in the current form of website to make it more friendly for the audience and more useful for the business owner.
It will not be an exaggeration to say that the better optimized your website is, more the conversion rate. If you need the best possible website optimization, you are definitely at the right place.